Have you completed an industrial engineering study of both site accessibility and design capacity?


    Have you completed an industrial engineering study of both site accessibility and design capacity?


    Have you completed an industrial engineering study of both site accessibility and design capacity?


Our mission is to provide one-stop master planning, operations and management solutions to themed entertainment projects. We are committed to unforgettable high-quality guest experience and business sustainability. Our vision is to become the most recognized and trusted brand in Asia for themed entertainment services.

Who do we work with?
Who are we?

The International Team consists of experienced experts from world-class venues like Disney, Universal, Resorts World Sentosa and others, who are familiar with the Asian markets.

Ron A. James

Creative Gorilla (United States)

As the Creative Gorilla at APES, Ron establishes the creative vision and leads the design team to create projects that leave lasting memories. With over 30 years of experience in Theming and Design, he has worked with several world-renowned companies, including Disney and Universal.

From being a Disney Creative Director to leading international teams to deliver many Disney projects such as Indiana Jones, Finding Nemo, ToonTown, The California Adventure’s Bugshow, Paradise Pier and Pacific Wharf, Ron is committed to details, quality and talents development.

With the growth of the themed entertainment industry in Asia, Ron was invited to participate in many major projects, including Universal Studios Singapore, Resorts World Sentosa Marine Life Park, Singapore Zoo, LEGOLAND Malaysia and Sanrio Hello Kitty Town Malaysia, where he successfully applied his experience gained internationally to these Asian projects, and he played a key role in training talents who lacked such experience. During his time as Chief Theming Creative Director at Wanda Cultural Tourism Planning and Research Institution, he productively controlled and completed the design of eight theme parks in only four years.    

As a board member of the Asia Pacific Themed Entertainment Association, Ron is uniquely positioned to bring together Industry Experts from all disciplines.     

Former Creative Director at Disney

Past Experience: Over 10 Disney projects including Indiana Jones and Finding Nemo; 8 theme parks of Wanda; Universal Studios Singapore; Ocean Parks and Zoos Singapore; LEGOLAND Malaysia; Powerlong Indoor Theme Park China

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Bill Pang

Developments Orangutan (Hong Kong)

Bill has close to 15 years of experience in theme park management, operations, operations safety, project coordination and project management. He was one of the key Walt Disney Imagineering (WDI) personnel involved in project management, construction management and overall site coordination of Hong Kong Disneyland and Shanghai Disney Resort Project.

His experience working on the Disney projects, seeing through early planning to the opening, gave him the rare opportunity to gain industry insight on the design requirements and considerations that ensured Disney's success in their theme park projects.


Armed with international exposure and understanding of Chinese local design & safety codes, Bill has the ability to manage large teams from different backgrounds and the experience to deliver projects that matches global design standards. 

With APES, he leads our efforts in analyzing each project and consulting on the operations design standards based on the vision and objectives set by the project owner.

Former Operations Director, Wanda Culture Industry Group; Senior Project Coordinator, Shanghai Disney Resort; Operations Development Specialist & Guest Services Manager, Hong Kong Disneyland

Past Experience: Opening team of Hong Kong Disneyland and Shanghai Disney Resort; Hong Kong Disneyland Expansion Project; 11 theme parks of Wanda.

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Gilbert Yan

Standard Orangutan (Hong Kong)

As our source of knowledge for Operations Standards in APES, Gilbert is responsible for establishing operations standard and ensuring these are consistently implemented and monitored across the projects via a quality management system in all development phases of a resort.


Gilbert has 15 years of experience in resort development and was the key person in charge of supporting and monitoring the development progress for various resort projects, the most notable ones including the Wanda outdoor theme parks, indoor movie parks and water parks in Wuhan, Xishuang Banna, Nanchang, Changbaishan, Hefei, Nanning and Harbin. 

In 10 years at Disney, he worked with the industry's best in enhancing resort-wide operations quality and was Hong Kong Disneyland's representative to discuss globalized standardization of operating guidelines, establish and review company operations standards and policies, share and analyze operation incidents and audit findings with Disney headquarters and other global partners from Los Angeles, Orlando, Paris, Tokyo and Shanghai Disney Resorts.

Former Director of Operation Standard and Audit at Wanda Culture Group Themed Entertainment; Operation Safety and Audit Manager at Hong Kong Disneyland

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Jannette Lee

Operations Gorilla (Taiwan)

Over 20 years of operation management and marketing experience in recreation and leisure industry in Mainland China and Taiwan, Jannette has been involved in many pre and soft opening and operation phases.


She is well versed in P&L management, pricing strategies, competitor and market analysis, product positioning and development, operations management, CRM and organization restructuring.


Jannette has held many key positions in various entities. She was the Deputy General Manager of Wanda Xishuangbanna International Tourism Resort Management Company and was the overall operations in charge for the Outdoor Theme Park, Water Park and Dai Show Theater. At Huayi Brothers Real Scene Entertainment, she plays the operations consultant role, where she provided valuable strategies and operations management plan for the company’s movie town projects.


Being able to rapidly achieve organizational integration, and apply new methodologies positively to solve problems, she is regarded by her superior and peers as an energetic and self-motivated team builder and player.


With excellent leadership and management skills, she can develop ideal strategy and execution plan in all aspects of operations management, which includes guest services, food and beverage, merchandise, safety and security and IT management.


Previous experiences:

Huayi Brothers Real Scene Entertainment-Operations Consultant

Wanda Xishuangbanna International Resort Management Company-Deputy General Manager of Operation

Wanda Wuhan CINE-TECH Entertainment Co., Ltd., & Wuhan Wanda Dragone Entertainment Co., Ltd.-Deputy General Manager Marketing and Sales

Farglory Ocean Park & Hotel-Deputy General Manager of Marketing.

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Danny Lee

Operations Design Orangutan (Hong Kong)

Danny Lee is our Operations Design Orangutan in APES. He has been with theme park industry for more than 12 years. As the operation in charge in various theme parks, water parks and shopping mall projects, his key responsibilities were operation design planning and facility data analysis.


In 2011, there was an expansion project in Ocean Park Hong Kong with investment of more than HKD 5.5 billion; As an operation design in charge, Danny was responsible on the design planning and management planning at early stage. At the same time, he was also certified by Hong Kong Electrical and Mechanical Department (EMSD) as Competent Person (CP) of all amusement rides in Ocean Park Hong Kong to be responsible for all operation safety issue of the rides.


In the recent years, Danny moved to mainland China and had opportunities to familiarize himself with local regulations. As Operation Development Director in Wanda Group, he was a key person on operation planning for Wuxi Wanda Theme Park and Guangzhou Theme Park.


Apart from the planning and operation experience in large scale theme park, he also worked as the operation planning in charge in D park, which is a high quality mall brand under K11 limited. He was responsible on the planning of family entertainment centers (FEC) in the mall. When it comes to effective and good operation design, Danny is a trustworthy professional that project owner can rely on. 

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  • Ron A. James
  • Bill Pang
  • Gilbert Yan
  • Jannette Lee
  • Danny Lee
Thought leadership

We believe that there is not one single best equation or solution for developing a "best" themed entertainment project. Given different consumer segments and market situations, different cultures and natural environments, different sources of investment and types of accessibility to supplementary resources, THE BEST solution comes in all different shapes and forms. However, there is only one key success factor that determines project excellence, and that is PEOPLE. The ones that design, plan and execute the vision. Our international team see educating the next generation in the industry as one of our most important responsibilities. Whether that means helping to develop people with our partners, or to raise the passion of people in our industry through our personal engagement, we are here for their future and yours.

A member of IAAPA

Founded in 1918, the International Association of Amusement Parks and Attractions (IAAPA) is the world's largest amusement industry trade association; The organization represents more than 5,300 facilities, suppliers, and individual members from more than 100 countries, including professionals from amusement parks, theme parks, family entertainment centers, museums, water parks, zoos and industry manufacturers.

A member of TEA

Founded in 1991, the Themed Entertainment Association (TEA) is an international non-profit association representing the world's leading creators, developers, designers and producers in themed entertainment. It encompasses 1,300 members from amusement parks, water parks, museums, zoos, casinos, retailers and resorts.

What we do?

We tailor-make solutions based on each project's unique challenges and goals.

  • Operations Planning & Management
  • Creative Design & Development
  • Shows & Entertainment
  • Operational Design Standards
  • Operations Standards & Quality
  • IT Services and Solutions
  • Strategic Marketing Planning
  • Training & Management

Preliminary commercial and operational planning is a critical stage for developers of a new project. Market analysis, target group positioning and financial calculation are the main elements that determine product positioning, project scale and target investment. We are all able to provide you with unique insights in an integrated approach and strategy. For projects that have already been formed, we can help you improve your operations and differentiate you from today's highly competitive environment.

  • › Planning Stage

    › Feasibility Study
    › Market Research, Product Analysis and Target Audience Analysis
    › Business Model
  • › Development Stage

    › Product Positioning
    › Market-driven Key Indicator Identification
    › Financial Estimates › Product Development
  • › Operating Phase

    › Operational Preparation Project Landing and Management
    › Business Analysis and Improvement Program Delivery and Execution
  • › Research and Analysis Report

  • › Financial Measurement Key Indicators Report

  • › Operations Management

From master planning to design development, we ensure strict quality control and budget analysis to support the optimum enhancement of safety and innovation.

  • › Master Planning

  • › Creative Planning

  • › Concept Design

  • › Schematic Design

  • › Construction Drawings

  • › Onsite Management

  • › Quality Control

  • › Budget Management & Project Planning

We create highly innovative shows and entertainment that honors each project’s uniqueness and also provide systematic management of show operations to maintain creative integrity and ensure high-quality, safe performances.

  • › Producing

    › Entertainment Business Planning
    › Show Concept & Design
    › Production Management
  • › Show Operations

    › Show Operations
    › Theatre Operations
    › Equipment Rental
    › Performer Management
  • › Consultation & Training

    › Theatre Operations Design Standards
    › Show Creative and Technical Standards
    › Technical Consultation
    › Technical Training

We provide international operational design standards to create a basis for comprehensive review for new projects. We also conduct scientific calculation for facility equipment, give operational input for design companies and contractors, provide guidelines and instructions on mechanical equipment testing and adjustment as well as establish operator training and accident handling procedures.

  • › Operations Design Standard

    › Amusement Ride
    › Food and Beverage
    › Tourist Service Facilities
  • › Scientific Calculation and Planning

    › Front of House Facilities
    › Staff Facilities
  • › Design Review

    › Design Advice
    › Review Checklist
  • › Amusement Ride Operation Preparation

    › Testing and Adjustment
    › Operator Training
    › Incident Handling

We establish practical operations standard and documentation system in order to enhance operations safety, efficiency and service quality through conducting training and operations audit.

  • › Operations Standard

    › Operations Standards Set Up
    › Documentation Structure and Content Enhancement
  • › Operations QC

    › Audit System
    › Corrective Action Recommendations
  • › Training

    › Theme Park Service Enhancement
    › Operations Safety Management

We apply IT solutions to build system development and project management. We also provide data analysis that adds value to the business as well as enhancing operations.

  • › IT Planning

    › Tailor-made IT Blueprint & Implementation Roadmap
    › Applications and Infrastructure Technology Standards
  • › System Development

    › Business Analysis & Improvement
    › Park Solutions Selection Guidance
    › Project Management
    › Solutions Delivery
  • › System Operations & Big Data Analysis

    › IT Operations and Sustainment Services
    › Explore Big Data to Discover Opportunities

We develop full set of unique marketing plans which include identifying the right target audience and product positioning for individual project. At the same time, we maximize revenue through pricing and revenue analysis as well as effective sales strategy and execution plan.

  •  Positioning

    ›  Based on the regional characteristics and market demand, determine the market positioning and sales target focus.
  •  Customers

    ›  Identify target customers according to the business module, and analyze their characteristics, spending behaviors etc.
  •  Pricing

    ›  Using professional formula to research and work out pricing strategy, to match the expectation of customers at the same time meeting the business targets.
  •  Channels

    ›  Develop marketing strategies to ensure right and precise channels are selected for sales and marketing activities.

We have integrated our accumulated management experience, balancing theories and practical experience, into a knowledge database. Using this valuable asset, we provide training on industry practices, operations and management through various platforms.

  •  Unveiling the common mistakes in theme park operations

  •  Story is KING

  •  Big Names = 100% tickets sold? How to avoid unnecessary shows production cost?

What have we done?

Our team designs and develops world-class attractions that deliver on unique and memorable visitors' experiences.

Contact Us

Apex Parks & Entertainment Services



  Suite 2305, Kerry Center, South Ren Min Rd, Luo Hu District, Shenzhen, Guangdong, China

  +86 0755 82343961    / +86 0755 82340959


  12/F, Continental Place, 238 Des Voeux Road Central, Sheung Wan, Hong Kong

 +852 39657206

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